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NFRC Offers Free Fact Sheets to Help Retailers Educate Customers

Posted By Tom Herron, National Fenestration Rating Council, Monday, December 1, 2014

The National Fenestration Rating Council (NFRC) empowers consumers who are in the market for energy efficient windows, doors, and skylights.

NFRC is an independent, third-party certification organization. Its ratings represent the only way consumers can be sure these products will perform as advertised.

Under its Retailer Program, NFRC helps window, door, and skylight retailers educate their customers at the point of purchase. It does this by providing free fact sheets retailers can use to explain the energy performance numbers found on the NFRC label.

NFRC created its Retailer Program after noticing an increase in the number of calls from consumers inquiring about how to make the best purchasing decision for themselves.

NFRC has received positive feedback from many of its nearly 250 participating retailers.

It’s easy to get involved. Retailers simply need to contact NFRC. It will ship fact sheets to retailers at  no cost and re-stock supplies as needed.

"Everybody wins," says Tom Herron, NFRC’s Director, Communications and Marketing.  "Consumers get the information they need at the point-of-purchase, retailers improve the likelihood of making sales rather than having their customers go home to think about it, and NFRC gets some recognition.”

Retailers can learn more about the program by contacting NFRC’s Communications Manager, Robin Merrifield.

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