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NFRC Helps Educate Consumers at Point-of-Purchase

Posted By Adriana Vargas, National Fenestration Rating Council, Tuesday, April 14, 2020

The National Fenestration Rating Council (NFRC) is providing window, door, and skylight retailers and salespeople with a tool to help their customers understand the energy efficiency of the products they are buying.    

Developed as part of the Retailer Program, this infographic breaks down the details of the NFRC energy performance label so homeowners can use it to compare products when deciding to purchase windows, doors and skylights, referred to as fenestration products. Without knowing what each value of the label means, customers may not understand how one fenestration product compares to the next. Now, salespeople can reference this infographic to explain the value of the label so making a purchase decision is easy to do.

“We routinely get calls from consumers inquiring about how to choose energy-efficient windows,” said Deb Callahan, CEO of NFRC. “Our Retailer Program gives salespeople exactly what they need, when they need it most. A consumer who hesitates at the point of sale is a missed opportunity for marketing and sales teams. This NFRC label reassures the customer that this window, door or skylight meets their needs and that our retailers be there to support them in the event that they get confused at a later stage.”

To get more information, or sign up for program updates, click here, contact Jess Finn at jfinn@nfrc.org. The program offers customized solutions for windows, doors and skylights sales and marketing needs including webinars and online training.  

“Everybody wins,” Callahan said. “Consumers get information they can rely on, retailers and salespeople increase their likelihood of making a sale, and NFRC’s label that provides the fair, accurate, and credible ratings of fenestration products is understood.” 

 

 

Tags:  energy efficiency  energy performance  fenestration  membership 

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