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Retailer Assistance Program
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NFRC Retailer Assistance Program

What do your customers know about NFRC? Do they know about your investment to ensure the optimum performance of the product they are purchasing?

Anyone can put performance labels on their products. But consumers need know that the products you’re selling have been tested by the only third-party organization that certifies and verifies the energy efficiency of windows, doors and skylights. That’s a guarantee they won’t walk away from.

As a certified manufacturer, you invest financial resources and human capital into certifying your products.  The NFRC Retailer Program helps your company increase the value of your label by demonstrating the importance of the NFRC ratings to consumers.

According to recent surveys, more than 60% of consumers say they consider the energy efficiency of a product to be an important factor when making a purchase. However, did you know only 45% of retailers can accurately explain the U-factor and only 27% understand the Solar Heat Gain Coefficient?

NFRC gives you the tools that enable your sales professionals to better know and understand the ratings of your fenestration products. In turn, retailers and sales people have the latest information about the label to simplify it for your customers —who have said they want to know the energy efficiency of what they are buying.

The benefits of this program include:


o   NFRC 101 – Find out exactly who NFRC is, why we exist, and why the ratings are important

o   What is on the label? – The NFRC label has more information than you think. Find out how to get important information from the label to help your customer. Also learn about the Certified products Directory and how you can use it.

o   Understanding the ratings – Get an overview of the certification process and learn about each rating

o   Understanding the numbers – broken down by climate zone, understand what the numbers mean and what is better for your customer.

  •  Customized online training specifically for your team
  • Certified and Member Window Clings 






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NFRC 2020 Fall Membership Meeting

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